Developed a successful tourism recovery marketing strategy and marketing plan with a new fresh campaign to promote County Wexford as the leading tourism destination. This includes developing and delivering all elements of the new brand campaign for the target markets. 

  • Marketing
  • PR 
  • Media buying
  • Digital Marketing 
  • Photography
  • Videography

 

An integrated Marketing/PR and Digital campaign included TV, Radio and Print. We developed new creatives and concepts for media on Today FM, Radio One, RTE 2FM. Visit Wexford has also been mentioned on RTE News, Virgin Media, Ireland AM and Newstalk Most recently, it was featured in “No Place Like Home” with Kathryn Thomas as the presenter on RTE. Visit Wexford has also been featured in all national newspapers like the Irish Independent, The Irish Times, The Irish Examiner, The Sunday World and many regional newspapers. 

The PR value for June, July and August 2020 alone was €528,094 and the social media insights for just the three months have reached nearly 4,5M impressions, nearly 130K engagements and over 5K new followers for the tourism destination brand across its social media channels. The social media channels continue to grow fast and a strong, online community has been built for the brand across each channel. We managed the filming of RTE’s Tracks & Trails to be aired in 2021, created a new suite of photographs and videos

Project Deliverables

  • Develop a new Summer and Autumn campaigns focus on staycations
  • Press launch 
  • Marketing and Press/Media Management
  • SEO, web optimization
  • Website maintenance
  • Digital Marketing campaigns
  • Social Media Management, including the creation of a TikTok account, and Graphic Design
  • Budget Management
  • Reporting