The 61st Rose of Tralee International Festival’s tour was welcomed by O’Connell Marketing clients, Visit Wexford, on the official Wexford Rose Tour in August 2022. As the first stop on the annual countrywide tour, County Wexford had a standard to set, and the tour certainly exceeded those expectations, proving to be hugely successful.
OCM worked with clients Visit Wexford alongside two of the Wexford Rose Tour’s main sponsors and the support of the local tourism businesses involved to bring this tour to life. Working with Wexford County Council and the Ashdown Park Hotel, the
official hospitality partner of the tour, OCM developed a jam-packed itinerary working with local tourism businesses to showcase the best of Wexford. OCM managed all press enquiries following an official press launch of the tour and promoted it with digital marketing activities supported by strong campaign design concepts along with a digital itinerary for visitors to follow during their time in Wexford.
Project Deliverables:
- Digital marketing campaign
- Press launch
- Campaign design concepts
- Press management
